At the same time the popularity of white supermarket breads is plummeting. These days artisan breads account for just under 15% of the bread and bakery items Australians buy. He’s also baking way more baguettes, focaccias, and fruit and nut loaves than ever before. ![]() ![]() One Aussie baker, who was baking just 12 loaves a day a couple of years ago, is now baking an impressive 800 white seeded sourdough loaves every day thanks to soaring demand for the real deal. Boom, boom! You’ve got to love the internet…Īustralians are eating less bread, but they love the artisan stuff The obvious question is ‘why’, and we answer it at risk of creating one of the world’s worst ever puns… for which we apologise in advance: it’s probably because bread is a staple food. It might be a couple of years old but it has recently come back to life and is currently receiving lots more images of bread stapled to trees. He was surprised to discover an entire Reddit group called ‘BreadStapledToTrees’, which dates back to 2017 and now has more than 210,000 members. But in May this year a resident of Brisbane, Australia, shared a photo on Facebook of a slice of white attached to a tree trunk, wondering if it was a ‘thing’ or just a one-off. Would you like something stapled to your skin? Probably not. Reddit’s tree-stapling bread craze revives The project is due to be expanded, ultimately employing local wardens to work with residents to collect more waste bread. Over the last 3 years they’ve collected 125,000 kilos of bread in Rotterdam, enough to light up 2,000 LED bulbs for a year or supply gas to fifty homes. The new scheme dovetails nicely with campaigns in cities like Amsterdam and The Hague designed to persuade people not to throw waste bread into the streets, instead installing bins and implementing fines. In the Netherlands about 22% of the 41kg of food that the average household chucks out every year is bread. You need to invest a lot of energy at the beginning in talking to people and telling them what the bread bins are for.” As a spokesperson said, “You can’t just put down a container and expect it to go well. Apparently it was the information campaign that sealed the initiative’s success. The scheme is called MetdeStad and, in its test stage over the past three years, it ran alongside an information campaign showing people how to use the containers and what would happen to the bread. The bread goes to a plant where it’s turned into a bio-gas. They’ve placed 130 or so special containers around the city in which people put their waste bread. They’re involved in a cool project to generate energy from recycled bread, an initiative that has already proved a success. Rotterdam city council is keen to re-use old dough. Things are looking good in our world, and we hope they are in yours, too. ![]() And one Scottish bakery has donated an awesome £25,000 worth of cakes and bread to local charities. While Aussies are eating less bread in general, artisan bread is on the rise down under. The social media network Reddit is seeing a resurgence of the popular meme that saw people stapling bread to trees. In Rotterdam they’ve started transforming bread into fuel.
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